know the "inner secrets" of using that system.
you will fail miserably, in a hurry. If you DO know
those secrets, you can get rich ... period.
(BTW, my course teaches you those
3. Big budget Off line advertising.
Do you have a big budget for advertising? Ok, then! :-)
4. Banner advertising.
Banner click thru rates on average are about .1% and their conversion rates are also
dismal compared to Solos. They work best for "branding" these days since they are more of an indirect or subliminal form of advertising.
5. Text or "Contextual" Advertising.
Typically the same disadvantages described as PPC.
Now we come to viral/freebie type advertising.
I know ... I know ... you've
heard from the
"Start Page" people, the "Exit Exchange"
people, the “Fly In ads” people, the Screen
Saver" Ads people, the “Slide In Ads”
people, the “Hover Ads” people, the “Thank You ads”
people etc, etc, etc. They
all say theirs is the best method of promotion.
However these mostly work on an "exchange" basis. This means by using these methods, your adverts are being shown to people just like you. That is to say people who are trying to promote their own deal ... and as such are
not the best target market!
With some methods like "Exit Exchange" adverts, you need traffic in the first place in order to accumulate "credits"
so as to be able to get traffic to your sites. Sort of a "catch 22", isn't it?
Now these methods are not entirely ineffective ... they can be great as a
supplementary way of generating traffic. Afterall, that's how I
use them myself. (How do you think I know if they work or not?
that you say? What about
the "Guaranteed Visitor" people and the "Article Writing" people
who also say theirs is the best?
here's the problem with "Guaranteed Visitors".
Guaranteed visitors really only means that your site is
indirectly exposed to people via a pop under or in a more
unlikely scenario ... a pop up. This type of advertising
has to be extremely targeted for it to be
problem lies in the fact that most of the
"categories" of people that your site will be
exposed to are not. Result ... extremely poor click thrus and
subsequently extremely poor sales.
on the other hand, are an extremely good source of traffic ... if you are a
prolific writer and you have a lot of time on your hands. Otherwise
you will get just a trickle of visitors.
Now let's first discuss "WHY" Solos
to Ezine databases work the best.
1. They cover most every interest out there
and are very targeted. There are hundreds of thousands of ezines out there that cater for every area of interest you can imagine, and then some!
People sign up for these ezines and look forward to getting them every so often. Now many of these ezines offer Solo advertising to their databases and because effective Solos are matched to their intended audience, they tend to be very targeted.
2. They capture the prospects entire attention because of the fact that they are sent out by themselves. (Solo) Their readers are prospects who are
only exposed to YOUR advert at any one time. Because of this, the CR (Closing
Ratio or Sales conversion ratio) of this medium can be double to QUADRUPLE many of the other advertising methods out there.
Now lets discuss why Solos may
worked for YOU in the past.
1. Improper targeting.
2. Inflated subscriber numbers.
3. Poor copywriting.
4. They can be expensive.
5. Spam Filters
1. Improper targeting. Unless you really target your Solos, you will dramatically cut down on their effectiveness! I don't care how great of a meat pie recipe you sell, subscribers to the "101 ways to use Tofu in everyday cooking" ezine or newsletter are NOT gonna visit your website, much less buy your recipe!
Inflated subscriber numbers. There are ezines and then there are ezines. Unfortunately as in any other business, some ezine owners can be a little less ... shall we say ... "UP FRONT" than others.
In other words its been my experience that
there can be a lot of misrepresentation with regards to the number of subscribers that newsletter publishers
claim for their newsletter databases.
How and why would this affect YOUR chances of a successful campaign with them? Well, generally
the more people your Solo goes out to the more responses you should get. (All other things being equal)
Poor copywriting. This is a BIGGEE! If you don't know "how" to write a creative Solo ... chances are people are not going to open your Solo ... or if they do open it, they may not
click thru to your site. Professional copywriting can run you from $25 (on the
very low end) to over $125
per Solo advert copy!
4. They can be expensive. Each Solo's cost can range from $60 to $650!
This is the fee you pay to the newsletter publisher for them to mail it to their
Spam Filters. In today's climate of so much spam ... I.S.Ps have implemented
spam filters that have wrecked havoc on legitimate emails going through to their intended destination. In other words, your Solo might not even be getting through to the entire database for which it was intended ...
UNLESS you "optimize" your Solo so that it "passes" the filters' criteria.
For the fastest and most
consistent way to make a profit ... nothing
beats Solo Ezine Advertising, if you know how to do it.
So now you know what the best way of getting
"Money Producing" visitors to any website is.
"Money producing" visitors are the folks who buy and join, as opposed to the " idly curious" or the "freebie
You've also learned why Solos may not have worked for you in the
past and why some people are not making any profits with
them. So now that you have this knowledge, how do you counter the above 5 obstacles thereby joining the top marketers who
are making tons of profits using
Well, my service here at "The INNER Forum" ...
Teaches you EXACTLY how to target your Solos with laser like precision!
Reveals which are the BEST and MOST EFFECTIVE ezines to advertise in.
FREE copywriting! I personally will write your ads for you!
Gives you MASSIVE Solo
discounts to some of the MOST EFFECTIVE
Optimizes your Solo FOR YOU so that they go through to all of their intended recipients!
The following is what a
current "Tiffer" just sent me in her
copywriting request. :)
are a real genius in writing ads."
You are a real genius in writing ads. Do you know that
every single ad I read that you sent out, I have the
feeling of urgency and absolutely wanting to join up. I
actually have to tell myself that I only have limited
time for my own business BUT you always succeed in
tempting me, because your ads are so well written. I am
slowly learning to find that which helps me in my
The ad I'm
looking for must be short, urgent and eyecatching and I
would like you to optimise, or even rewrite my ad/update
as you think best. I have absolute confidence in you.
Kirchhundem – Germany
that from time to time, I have a Solo "sale" whereby I give my
"Tiffers" ("The INNER Forum" members) even further discounts
on my own ezine's Solos. How much of a discount? How about 75%? That was
the discount given to them the last time.
in a "Tiffer" being able to pick up a Solo for now
LESS than 26
bucks! This is the same Solo which goes for up to
Where else on the Internet can you purchase a
"real" SOLO to more than 16,000 people for
less that $26?
short answer is NOWHERE!
Solo sales alone make it worth it ..."
is some service you have here! I just purchased FIVE of
your discounted Solos for a total of less than $149 in this last
The way I
figure is that even if all the other stuff that you give
us as tiffers was worth NOTHING, just these Solo sales
alone would make it worth it to maintain a Tif
$365 in this sale and by my reckoning that's about 18
months worth of this service. Am I ahead of the
game or what!
assure you that there's NOTHING online like your
service. (And believe me I've searched!)
Baines. (A loyal tiffer! :)
Ok, now it's
time to go back to the main page to see what else I give you in my
close this browser window (click the little x at the top right
hand corner of your computer screen) to go back to where you
67 Amroth Avenue,
Toronto, Ontario, Canada
Tel: 416 726 4482